JAN CHIPCHASE
A behavioral researcher at Nokia, travels around the world and studies how people interact with the cell phone. He discovered that 50 percent of the world’Äôs women keep their cell phone in their handbag and miss 30% of their calls.

ERIC NOBLE
Eric is the principal of The CarLab, an automobile product-planning firm is an integral model to understand the behaivoral traits of the car enthusiast. The CarLab studies the automobile consumer and how they interact with their cars. They conduct interviews and clinics on how the owners like their cars. The insights they gather is culminated in a creative brief for car manufacturers to use in planning future models. Using similar research techniques, the Future Green Sports Car article was developed.