This article takes a look on how to product plan an affordable green sports car. From my research, I pinpoint disconnects of recent affordable sports cars from cars of the past.

An in depth look to the essence of the affordable sports car helped determine what it takes to produce an iconic auto that is long lasting (like the Ford Mustang which has sold around 100k units since 1964.5). I devised a system to measure cars based on 5 criteria: sexy, performance, value, utility, and green. Any car company looking to manufacture a ’Äúgreen’Äù sports car can use this rating system to see if their purposed car measures up. Car stylists were hired to visualize what the future affordable sports car might look like. With acknowledgement of what came before us, 100+ years of internal combustion performance cars, the design language is evolutionary, not revolutionary. The end of this article tells the car manufacturer how to support it to turn the car into a profitable icon.  In addition, the idea of enthusiasts being very sustainable was introduced, as they keep their cherished cars longer than most drivers. This article was meant to influence the manufacturer into building green cars that is desirable, affordable, and long-lasting (iconic).